she/her

ACD creative and copywriter with over thirteen years experience making entertaining, disruptive and culturally relevant campaigns for some of the world’s most exciting brands including Nike, YouTube, Bumble, WaterWipes, SimplyBe, Honda, Virgin Atlantic and Coca-Cola.

A true hybrid creative, collaborator and social-first thinker, I’ve made entertainment to give daters a boost when kissing was illegal, documentaries to inspire self belief in parents, wearable tech to curb spending, pioneered a social movement for refugees and turned real women into body positive role models. And despite exclusively wearing black, I’ve carved out vibrant and distinct tones of voice for a breadth of brands.

Creativity is a force for good and in both professional and personal projects I revel in ideas that leave the world better. In 2013 I co-founded Good Tunes - a music fundraising platform -  that’s raised tens of thousands of pounds for charities including the Terrence Higgins Trust, Every Mother Counts and Stonewall.

Experienced in leading teams on global integrated projects as well as small, agile ones I’ve been involved in everything from branded content, TV, OOH, social and influencer to physical products and experiences. Winning awards along the way.

Alongside this, I’ve judged for The One Show, D&AD New Blood and regularly mentor young creatives, established intern programs and run workshops both independently and as part of Night School at The Brooklyn Brothers.

I’m always interested to hear about projects with like-minded people, so feel free to get in touch.
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