Hello there. I’m a freelance Creative Director and copywriter based in Hackney.

Over 15+ years I’ve been on a mission to make advertising that doesn’t suck and in the process worked for some of the world’s most exciting brands. Extremely adaptable, I’ve got experience across a wide range of crafts from branded content, TV, OOH, PR, social and influencer to experiences.

My personal faves include:

• A campaign to give daters a boost when kissing was illegal for Bumble
• Global brand platform to inspire self belief in new parents for a baby wipe brand
• Spoof wearable tech to curb spending for a bank
• Pioneering a social movement to show support for refugees
• Turning real women into body positive role models for a fashion brand

In 2013 I co-founded Good Tunes - a music fundraising platform -  that raised tens of thousands of pounds for charities including the Terrence Higgins Trust, Every Mother Counts and Stonewall.

I’m always interested to hear about projects with like-minded people, so feel free to get in touch.