THIS IS PARENTHOOD | WATERWIPES
Role: Lead Creative
Photography: Kristin Vicari
& Felicia Chang
Director: Lucy Cohen
This Is Parenthood changed the conversation about parenthood by tackling the mistruths, taboos and its picture-perfect portrayal
with raw, unfiltered honesty. A rare time when you make the pitch work.
A documentary photography series, documentary film and 12-part series launched the project by challenging everything from bonding and relationships to the early days and nappies.
As lead creative on the project, I was involved in every detail from creative vision to the social copy.
We then went on to support parents during lockdowns with live events and words of encouragement.
A documentary photography series, documentary film and 12-part series launched the project by challenging everything from bonding and relationships to the early days and nappies.
As lead creative on the project, I was involved in every detail from creative vision to the social copy.
We then went on to support parents during lockdowns with live events and words of encouragement.